mark the date and time: the internet is complaining needlessly about something
Saturday, October 27th, 2007People are flipping out because Apple is no longer accepting cash for iPhone purchases, and limiting customers to two iPhones per purchase.
For the uninitiated, this comes on the heels of reports that many of the iPhones sold were subsequently unlocked and used on carriers other than AT&T. And they don’t need to guess; there’s some number of iPhones sold and some much smaller number of AT&T “iPhone data plan” subscriptions on the books, so AT&T’s losses are both immediately quantifiable and pretty significant. Anyway, by limiting purchases to personal checks or credit cards, Apple can map individual iPhones (by IMEI, a unique identification code inside every modern cell phone) onto the people who paid for them. Likewise, when AT&T starts up a new iPhone data plan, they register the IMEI of the phone associated with the plan. So the theory is, if you buy an iPhone then unlock it and use it on another GSM network (like T-Mobile), Apple or AT&T will be able to find you and mete out some negative consequence.
- Raise your hand if you were going to pay cash for an iPhone, or planning to buy more than two at a time. Yeah. Thought not.
- When you sign an exclusivity agreement with a gigantic partner, and there are a) incentives for actually caring about that playing out in practice, and b) perhaps far greater incentives for making it look to your partner like you care, then by all means feel free to play armchair quarterback. This solution is way cheaper to implement, and fewer implications to consumers, than getting into a game of cat and mouse with the reverse-engineering/unlocking community. In other words, Apple is keeping up appearances for their business partner, while looking the other way engineering-wise.
- The best thing for Apple is for people to complain about this, because it adds some credibility to the idea that fewer iPhones will end up on other networks.
- What, realistically, do you expect AT&T or Apple to do if they catch you using an iPhone on T-Mobile?
This (hopefully) concludes my own purposeless ranting for the day. By the end of today, I resolve to do music stuff, at home, on a computer that is currently under my desk at the office.